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Google’s [supposed] threat to Microsoft

27-Sep-05 12:39 pm EDT Leave a comment Go to comments

 

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Web mulls Google’s threat to Microsoft | CNET News.com

And what brings this on?  CNet’s headlines sometimes border on outrageoous, occasionally cross the line…but what we have here, is just absurd.  First off, there are really different markets that stand behind both companies with, yes, some overlap.  But is Google really so successful and so contentious in Microsoft’s traditional centres of profit that there could be any doubt about how stable the giant is presently?

Well takers of this snake oil look to less successful ventures by Microsoft for substance to their take on trends; "look at MSN’s Hotmail versus Google Mail’s success" they charge.  And with some justification for tipping one’s hat to Google for achieving excellence, yes there is a point.  However, that’s not going to be enough for the Net’s latest upstart to knock Bill of his pedestal.  There’s still the little matters of Windows and Office to deal with.  And, as we saw at the recent PDC – if Microsoft can ever get Vista to ship – there will be plenty among the lot of MS doomsayers eating crow.

So no, don’t go dumping your MS stock just yet.  Redmond has hit a few bumps in the road – a number of which Bill himself can be credited with seeing on the road ahead, back in the day.  And the company’s history is one of adaptation to a fiercely competitive market that hasn’t made the kind of shift Microsoft itself was able to leverage in its deposal of "big blue" in establishing its market hegemony back in the ’80s.  In short, there’s plenty of surprises left in Microsoft’s arsenal and Google’s just a relative fad on the scene that has yet to eclipse even Netscape’s longevity.  (Remember when there were those suggesting Netscape would one day rival Microsoft for control of personal computing?)

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Terry Glavin

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