Home > Computers and Internet > Trump to Internet: “You’re Fired”

Trump to Internet: “You’re Fired”

12-Oct-05 09:11 pm EST Leave a comment Go to comments
I was within earshot of some radio piece by Donald trump (presumably circulated to CNN affiliaates throughout North America) while shopping this evening and heard him cite Nielsen ratings showing TV viewership in the past year has actually increased.  It seems we’re now watching an average of 8.5 hrs. of televised programming daily – bucking a percieved trend favouring Internet-based media.  Or so says Trump; "TV is here to stay".
 
Well, yeah.  It is…for now.  But Trump’s analysis is dogmatic in the extreme – and misleading.  Two big factors to consider in pondering the latest statistic from Nielsen:
  • Nielsen isn’t surveying Internet use.
  • Internet use (and for streamed or broadcast-style media in particular) is very much in its infancy with huge amounts of growth still to come.

To couch Trump’s comments, suppose he’d made a similar declaration regarding radio just 5 years after television had been invented and started appearing in living rooms around the world.  Would we have declared radio forever safe from TV encroachment?

Yes, television may be safe, but it would be patently foolish to ignore it as many in the entertainment media establishment did for years while net use for entertainment and piracy quietly balooned out of control to the point where the whole industry is in something of a panic to re-cork the bottle after the genie has moved out and walked through time and space to another galaxy far, far away.  And if they’re taking it that seriously now, rest assured – televsions days as the dominant conduit for delivering entertainment into the modern household are very numbered indeed.

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Terry Glavin

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