Home > Games > A Blu-Ray of Hype: Copyright Holders Still Don’t Get It!!!

A Blu-Ray of Hype: Copyright Holders Still Don’t Get It!!!

21-Oct-05 12:19 am EDT Leave a comment Go to comments
Hate to keep beating a dead horse here, but I continue to be stunned over this.  As we all know (particularly if you’re among the growing throng that seem to have time to read this blog), the issue of how the Movie/Music/Recording industrie(s) have gone about protecting their intellectual property (IP) rights has arisen frequently in the past few months.  Beseiged on all sides by pirates, competitors who use the Internet right and an ever-changing landscape of media delivery devices, lawsuits have become a favourite tool of entertainment producers to defend themselves.  But it seems they’ve dropped the ball again as this week, we’ve started to see a lot of stories and podcasts about a new technology that is supposed to make it next to impossible to violate copyright and save Hollywood from its own hubris: Blu-Ray.
What is Blu-Ray?  Well I ain’t gonna tell u all about it – this is the Internet, after all…but to summarize it’s a technolgy (competing with another touted by Microsoft called HD-DVD) whcih will essentially replace the current DVD standard with a new one that offers slightly better quality & store data more efficiently.  It also offers security features that make unauthorized duplication next to impossible (for the moment) and its gaining a lot of support from big name vendors.
For all the good it’ll do….
As one CNet podcaster put it – so what?  There are a lot of other products currently on the market that do the job Blu-Ray purports to well enough and nobody will adopt it just because a bunch of vendors are pushing it.  (She goes on to cite Beta videocassette tapes as a precedent.)  Add to this that, like Beta, Blu-Ray has direct competition from another vendor-supported standard (HD-DVD) and there’s considerable consumer disincentive to adopt the new technology – at the very least unstil a de-facto standard emerges.
Trouble is…there’s already RAM devices, iPods, wireless technologies, tablet PC, etc., etc., etc. all of which indirectly compete because they deliver content well-enough so nobody will care all that much.  And the net result is: folks in the entertianment biz counting on adding this as some sort of weapon to combat piracy into their arsenal would be wise to forget using it for this purpose…
But will movie and music producers get this message?  Well in the interests of sounding positive for once: we can always hope for change….
Categories: Games
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