Home > Computers and Internet > Some Online Ads Better Than Others

Some Online Ads Better Than Others

17-Apr-06 02:23 pm EDT Leave a comment Go to comments
A quick word here about online advertising.  I did a bit of research this a.m. on the subject of how much revenue a webiste generates at the most basic level from advertising.  And the short answer here is – not very much, unless one has pretty big volume.  Consider this from a firm called "Houston Website Design & Promotion":
The current industry average click-through rate is being reported as anywhere from 0.020% to 0.050%, and that can be drastically higher or lower based on the advertisers ad content and how well he has selected the sites that his ad message will be seen on. Example your ads for buggy whips are being delivered on a site catering to NASCAR enthusiasts your CTR will probably be 0.000%. While conversely your ad for autographed photos of Rusty Wallace displayed on that site would have a CTR well above the industry average.
Your probably starting to get the picture now, impressions, and CPM do not necessarily translate into click-throughs, sales or income.
— Jim Peters, "Your Success Is Our Success" (as posted on the HWDP website)
So say your site generates 200 hits a day (pretty modest, but for some of the average users’ blogs that might be considered high).  Now I’m gonna give away a little propriety info about this site, because these stats are based on early volume this week; but the Amazon (which pays nothing for click-throughs or ‘C/Ts’) ads are generating a ration of about 0.035 or so.  That’s within the predicted rate cited inthe above quote.  However, the Kanoodle ads (which are cited here as "Sponsored Links") aren’t hitting anywhere near that level. Presently they’re doing less than a 0.01 CTR. Partly because the relevance to the end-user (despite my indicating a preference for technical or computer ads) doesn’t seem to be matching this target market and, I’m guessing, because they’re textual only and not graphical as the Amazon ads are here.
If the Kanoodle ads sont’ generate anything, they’re taking up valuable space on my blog site and will be removed – rest assured.  Ads are generally frowned upon by users and they’re not doing anyone any good just sitting there displaying irrelevant content.
Incidentally – I found some really in-depth stuff linked on this blogsite.  It’s a Sun Microsystems employee who seems to have spent some time looking at the subject of Web advertising and the technology trends around it and what he terms "web analytics".



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