Home > Computers and Internet > Politics and Technology Clash Yet Again: VP Pick via SMS Missed 3 Million Recipients

Politics and Technology Clash Yet Again: VP Pick via SMS Missed 3 Million Recipients

28-Aug-08 10:12 pm EDT Leave a comment Go to comments

It was a gimmick aimed at the young.  And like Al Gore’s infamous misuse of the phrase "open source"; this gimmick fizzled, albeit to a much lesser degree.  While the SMS message sent out by the Obama campaign missed 3 million recipients, most registrants got the message…eventually.  Of course, not before CNN was announcing Biden’s appointment well ahead of the vast majority receiving the text message.

Of course, reading the CNN story you’d think Obama’s campaign was irreparably derailed.  Dripping with right-wing, neocon bias, the CNN story was sure to mention that campaign staff also mentioned Biden’s selection to a "friendly" reporter, implying that the campaign wasn’t actually serious in its rhetoric about trying to reach out directly to the people Obama seeks to represent as President.

CNN’s report sidelined the real story here – which is the limit of SMS infrastructure and whether mass-marketing of this kind or perhaps emergency messaging could leverage text messaging technology as it stands today.  And, as it turned out, it can’t.

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