Home > Travel > Toronto “Cold” Says Coors Ad

Toronto “Cold” Says Coors Ad

18-Aug-09 11:41 pm EDT Leave a comment Go to comments

Like a number of other Winnipegers who’ve moved “out east” to cities like Ottawa and Toronto (Québec cities are exempt as anyone who’s ever visited Montreal or Québec City will agree), I’ve noticed the people seem much more anxious or “up-tight” in general.  The humour of the general populace seems a bit less laid-back and even less fun-loving.  Certainly, there is a much more conservative attitude shared by people living in the region and, perhaps unexpectedly, they tend to resent the observation.

So it’s not a huge surprise that when Coor’s Beer posted a bulletin board playing on this cultural perception (obviously by western Canadians), suddenly we had a widespread negative reaction from people in Toronto – one group even attempting to organize a boycott on Facebook!  And the irony of so obvious and predictable a response can’t help but bring a smile to non-Torontonians, and us westerners in particular, but – as with any generalization – there are many, many exceptions.  Perhaps more than enough to make Coor’s decision to take the ads down completely understandable….

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Terry Glavin

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